“Amazon’s strategy has been to get older apps because they give a higher cut to the developer. The success of any platform is based on whether or not developers are willing to support it. They always pay a few developers to bring their apps but the platform to be adopted by developers is a very different ballgame.” “Developers are not interested in doing the work. “Google expected that the developers will do the work,” he takes a dig at the Mountain View giant.

Sharma also noted that when Google introduced Android apps in ChromeOS it brought educational and banking apps, but to make the platform good for gaming there’s a lot of work to be done. “If they really want to productise this it will take them years.” “The matrix of apps versus hardware configuration is really large,” Sharma said, referring to Microsoft’s problems as ‘Windows’ specific given that every Windows PC is different. Citing the example of Apple, he said Cupertino has also been facing a similar issue of bringing iOS apps to macOS but its problems are different from Microsoft. “Who is going to do the work to make them playable with mouse and keyboard… there is a lot of tech that goes into this that BlueStacks supports,” he said, adding that Microsoft is in the early stages in this evolution. The problem is most apps are designed for touch and not built for mouse and keyboard. I think it’s one thing just demoing and another thing making an app usable by consumers,” he explains. For a demo, I can take TikTok and say it works but in reality, those apps, including Snapchat, are not usable because the cameras on the PCs are not good enough for those filters to work.

“If you want to build a commercial product in this space, just because an app can run doesn’t mean the app is usable. Even not all apps from Microsoft are not there. Plus, Amazon’s app store is barren with no Google-made apps to be found. Yes, they are Android apps only but they come without Google Play Services, the key Android experience that will be available on devices running Google’s Android mobile operating system. BlueStacks has a community of over 500-million gamers around the world. Instead, the Android apps will be available through Amazon’s app store. While news of the revamped Microsoft Store, which will have a section on Android apps when Windows 11 ships later this year created a lot of hype, the truth is you won’t be able to download the apps from the Google Play Store.

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